If you are new to link building then this might confuse you but if you already know something about link building then you might know or do not know that off page optimization is crucial for an online marketer to succeed in promoting to convert the prospects. If you like to gain more exposure with search engine optimization then you can read the five link building strategies here below.
Method #1: One way linking: This is when you create a link from an other site to your site for example you write a comment on a high pr blog and they approve the link and you have created an inbound one way link. There are more one way linking methods such as directory submission, forum posting, rss submission. Another effective way to build one way links is to write articles and submit to article directories.
Method #2: Two way link building: This is when you exchange links with a similar site as yours to boost the search engine exposure. This is not looked at with much value in the algorithms. That means not much of link juice you will be getting from two way links. This is also frowned upon by the search engines. I suggest that you keep your two way links up to 10%.
Method #3: Three way link building: This is when you link site A to B and B to C and C to A. This is forbidden by the search engines so watch out. This way you can build links that links to each other. This brings confusion to the search engines. If you do not know about three way link building the better. It is an evil way of building links. The search engines will penalize your site for doing this.
Method #4: Social networking and content sharing: This is when you share your links on the sites like Facebook, Twitter and Digg. This can bring you a flood of traffic if you social bookmark your site on social bookmarking sites.
Method #5: Linkbait: This is when you write about current events. Also when you give away free e-books to get traffic to your site. It is when you write quality content which other site owners want to let their readers read.
Conclusion: If you take some of these link building methods to a level which is something that you daily then you can gain exposure in the search engines. Only you have to watch out for some methods that get your site penalized.